{"id":139,"date":"2022-04-07T03:17:40","date_gmt":"2022-04-07T03:17:40","guid":{"rendered":"https:\/\/www.votrebatterie.com\/Blog\/?p=139"},"modified":"2022-04-07T03:17:40","modified_gmt":"2022-04-07T03:17:40","slug":"les-airpods-ne-rencontrent-plus-le-meme-succes-quautrefois","status":"publish","type":"post","link":"https:\/\/www.votrebatterie.com\/Blog\/archives\/139","title":{"rendered":"Les Airpods ne rencontrent plus le m\u00eame succ\u00e8s qu\u2019autrefois"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apple aurait r\u00e9duit ses commandes de 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autrefois tr\u00e8s populaires, les Airpods peineraient aujourd\u2019hui \u00e0 convaincre le consommateur, ou, toutefois, auraient du mal \u00e0 remplir leurs objectifs de ventes. Selon le c\u00e9l\u00e8bre analyste Ming Chi Kuo, Apple aurait r\u00e9duit de 30% ses commandes aupr\u00e8s de ses fournisseurs pour \u00e9viter l\u2019accumulation des stocks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 leur meilleure autonomie, le support de l\u2019audio spatial et un l\u00e9ger redesign, les \u00e9couteurs auraient du mal \u00e0 s\u00e9duire et surtout convaincre les propri\u00e9taires d\u2019anciens mod\u00e8les \u00e0 upgrader leur mat\u00e9riel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis leur commercialisation, les promotions se multiplient sur les sites d\u2019e-commerce, un indice qui ne trompe pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ming-Chi Kuo estime que si les Airpods de troisi\u00e8me g\u00e9n\u00e9ration ont du mal \u00e0 convaincre, c\u2019est essentiellement par leur manque de nouveaut\u00e9s. Les consommateurs pr\u00e9f\u00e9reraient ainsi se tourner vers d\u2019anciens mod\u00e8les, souvent vendus nettement moins chers dans le commerce. La concurrence sur le march\u00e9 est \u00e9galement beaucoup plus rude avec l\u2019arriv\u00e9e de nombreux nouveaux acteurs sur le march\u00e9, qui se distinguent souvent d\u2019Apple par des choix audacieux en terme de design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une chose est s\u00fbre : Apple a du pain sur la planche pour la quatri\u00e8me g\u00e9n\u00e9ration d\u2019Airpods qui devront se montrer beaucoup plus s\u00e9duisants pour trouver leur public.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple aurait r\u00e9duit ses commandes de 30%. Autrefois tr\u00e8s populaires, les Airpods peineraient aujourd\u2019hui \u00e0 convaincre le consommateur, ou, toutefois, auraient du mal \u00e0 remplir leurs objectifs de ventes. Selon<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Airpods ne rencontrent plus le m\u00eame succ\u00e8s qu\u2019autrefois - VotreBatterie Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.votrebatterie.com\/Blog\/archives\/139\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Airpods ne rencontrent plus le m\u00eame succ\u00e8s qu\u2019autrefois - VotreBatterie Blog\" \/>\n<meta property=\"og:description\" content=\"Apple aurait r\u00e9duit ses commandes de 30%. 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